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SPECTRUM NOIR
ABOUT THE PROJECT
Spectrum Noir is a small range of alcohol markers developed by their sister brand, Crafter's Companion.
With the given time and budget, our aim is to apply a completely new style for Spectrum Noir using Crafter's Companion site as the base.
DESIGN PROCESS
Case Study
Step 1: Site Audit
We collected components and screens from Crafter Companions to understand the scope of the project, as well as reduce time to come up with a whole new design system.
Step 2: Style tile
Since we have limited time and budget, we decided we need to nail down the art direction and style for this new brand launch. Knowing that they want a more masculine and sleek feeling, we presented this style tile to the client for feedback.
Step 3: Style Guide
Once the client gave us the green light for the style guide, we then moved on to designing the style guide for the developers.
FINAL DESIGNS
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