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SPECTRUM NOIR

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ABOUT THE PROJECT

Spectrum Noir is a small range of alcohol markers developed by their sister brand, Crafter's Companion.

With the given time and budget, our aim is to apply a completely new style for Spectrum Noir using Crafter's Companion site as the base.

DESIGN PROCESS

Case Study

Step 1: Site Audit

We collected components and screens from Crafter Companions to understand the scope of the project, as well as reduce time to come up with a whole new design system.

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Step 2: Style tile

Since we have limited time and budget, we decided we need to nail down the art direction and style for this new brand launch.  Knowing that they want a more masculine and sleek feeling, we presented this style tile to the client for feedback.

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Step 3: Style Guide

Once the client gave us the green light for the style guide, we then moved on to designing the style guide for the developers.

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FINAL DESIGNS

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